---
title: COCKTAIL COLLECTIVE – Recipe Marketing
description: COCKTAIL COLLECTIVE – Recipe Marketing
---

[![RECIPE](https://www.recipemarketing.co.nz/hs-fs/hubfs/Recipe_Marketing_June2019%20Theme/Images/logo.gif?width=200&height=169&name=logo.gif "RECIPE")](https://www.recipemarketing.co.nz/?hsLang=en-nz)

# COMPETENZ

[![Cocktail Collective UrbanList ](https://www.recipemarketing.co.nz/hs-fs/hubfs/Recipe_Marketing_June2019%20Theme/Images/Cocktail-Collective-UrbanList-e1556581914148.png?width=300&height=288&name=Cocktail-Collective-UrbanList-e1556581914148.png)

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](https://www.recipemarketing.co.nz/hubfs/Recipe_Marketing_June2019%20Theme/Images/Cocktail-Collective-UrbanList-e1556581914148.png?hsLang=en-nz)

[![Cocktail Collective M2](https://www.recipemarketing.co.nz/hs-fs/hubfs/Recipe_Marketing_June2019%20Theme/Images/Cocktail-Collective-M2-e1556581850643.png?width=526&height=600&name=Cocktail-Collective-M2-e1556581850643.png)

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](https://www.recipemarketing.co.nz/hubfs/Recipe_Marketing_June2019%20Theme/Images/Cocktail-Collective-M2-e1556581850643.png?hsLang=en-nz)

[![Cocktail Collective Auckland Mag](https://www.recipemarketing.co.nz/hs-fs/hubfs/Recipe_Marketing_June2019%20Theme/Images/Cocktail-Collective-Auckland-Mag-e1556581834351.png?width=300&height=481&name=Cocktail-Collective-Auckland-Mag-e1556581834351.png)

** 

](https://www.recipemarketing.co.nz/hubfs/Recipe_Marketing_June2019%20Theme/Images/Cocktail-Collective-Auckland-Mag-e1556581834351.png?hsLang=en-nz)

[![Cocktail Collective](https://www.recipemarketing.co.nz/hs-fs/hubfs/Recipe_Marketing_June2019%20Theme/Images/Cocktail-Collective-39-e1556581811743.png?width=600&height=294&name=Cocktail-Collective-39-e1556581811743.png)

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](https://www.recipemarketing.co.nz/hubfs/Recipe_Marketing_June2019%20Theme/Images/Cocktail-Collective-39-e1556581811743.png?hsLang=en-nz)

[![Cocktail Collective](https://www.recipemarketing.co.nz/hs-fs/hubfs/Recipe_Marketing_June2019%20Theme/Images/Cocktail-Collective-38-e1556581793666.png?width=600&height=354&name=Cocktail-Collective-38-e1556581793666.png)

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](https://www.recipemarketing.co.nz/hubfs/Recipe_Marketing_June2019%20Theme/Images/Cocktail-Collective-38-e1556581793666.png?hsLang=en-nz)

[![Cocktail Collective 37](https://www.recipemarketing.co.nz/hs-fs/hubfs/Recipe_Marketing_June2019%20Theme/Images/Cocktail-Collective-37-e1556581773245.png?width=600&height=579&name=Cocktail-Collective-37-e1556581773245.png)

** 

](https://www.recipemarketing.co.nz/hubfs/Recipe_Marketing_June2019%20Theme/Images/Cocktail-Collective-37-e1556581773245.png?hsLang=en-nz)

[![Cocktail Collective 36](https://www.recipemarketing.co.nz/hs-fs/hubfs/Recipe_Marketing_June2019%20Theme/Images/Cocktail-Collective-36.png?width=674&height=768&name=Cocktail-Collective-36.png)

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](https://www.recipemarketing.co.nz/hubfs/Recipe_Marketing_June2019%20Theme/Images/Cocktail-Collective-36.png?hsLang=en-nz)

[![Cocktail Collective](https://www.recipemarketing.co.nz/hs-fs/hubfs/Recipe_Marketing_June2019%20Theme/Images/Cocktail-Collective-at-8.29.39-AM-3561-e1556581527218.png?width=300&height=331&name=Cocktail-Collective-at-8.29.39-AM-3561-e1556581527218.png)

** 

](https://www.recipemarketing.co.nz/hubfs/Recipe_Marketing_June2019%20Theme/Images/Cocktail-Collective-at-8.29.39-AM-3561-e1556581527218.png?hsLang=en-nz)

# COCKTAIL COLLECTIVE

THE BRIEF  
– Launch an otherwise unknown brand to market whose founders are not from industry.  
– No brand capital from suppliers as choice had been made to own label or own-brand spirit and juice products / Price per unit perceived as “high” as the offering was not supported by the scale that mass-distilleries and breweries can drive costs down by.  
– No initial advertising budget  
So how do we capture the attention of;  
Consumer target; affluent, successful, working women, 30-50, love to entertain, early adopters.  
Industry target; build brand capital  
And meet an aggressive growth goal set for the first Christmas gifting period (2017)

OUTCOME  
– Sales target met: 2421.74% growth in sales with aggressive December sales target met.  
– 12 x ROI on Facebook ads  
– Website traffic more than tripled: June 2017 (month prior to engagement) – 949 website visits. Engagement commenced 28 July 2017. December 2017 – 3,472 *unique* website visits (to 21 December) and Reach topped 1-million 6-weeks into campaign  
– 80K in zero-cost PR activity including TV, radio and print. Highlights include a segment on the AM Show, Wendyl Nissen’s Long Lunch on RadioLive, a three-page story in NZ Life and Leisure and nearly a full page in Taste Magazine. Press is still going to print with an upcoming insertion in Kia Ora Magazine.  
– Brand capital built with focus on small-batch spirits and craft as well as  
forward-positioning the relationship with roastery Altezano Brothers.

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