RECIPE is a modern growth consultancy and coaching partner formed out of the recognition that customers have changed. This change is a crossroads presenting both a threat and an opportunity for businesses that can adapt.
Our mission is to give businesses the tools to realise their potential: to drive scalable, sustainable and profitable growth through systemised, automated and hyper-targeted sales and marketing. We do this by supporting your business to understand and develop a customer-centric model based on a time-proven recipe for growth.
Empowering your team to grow your business, not leave you reliant on, or shackled to an external growth agency.
Annie brings a strategic, relationship-led approach to customer engagement, shaped by an international career across South-East Asia and the UK, and grounded in her Tauranga roots. As RECIPE’s Head of Customer Engagement and Strategy, she focuses on recurring revenue growth, RevOps alignment, and delivery frameworks that scale. Specialisations: Communications, PR, customer engagement strategy, recurring revenue services. Career highlight: Building a multi-million dollar revenue stream for a private tertiary education institute at 25, and leading a team that won Best Exporter to India three years running.
Soazik hails from Switzerland - another small country with driven, plucky natives that follow their own path. Specialisations: strategy, sales enablement, lead generation, CRM development, customer retention Industry experience: B2B services, education, real estate, manufacturing, technology. Experience: EROAD, REINZ, Office Products Depot (OPD) and Procter & Gamble
Nicole is a strategic, deeply consultative CRM specialist who brings a strong results-focused approach to marketing and automation. With over seven years’ experience in senior marketing roles and extensive hands-on expertise in HubSpot, she has led CRM implementations, built sophisticated automated customer journeys, and grown databases by more than +30% year-on-year. I She’s passionate about translating complex strategy into practical execution, ensuring clients feel confident, supported, and set up for measurable growth.
Dinithi brings a thoughtful mix of HubSpot technical expertise and global perspective, joining us from Sri Lanka before making NZ home. She specialises in helping businesses get their portals working properly, from clean migrations to smart integrations and CMS builds that support real growth. Specialisations: HubSpot CRM migrations, integrations, CMS development. Career highlight: Supporting B2B tech and retail brands through complex HubSpot projects with agency teams, turning messy systems into usable, scalable platforms.
Juin’s blend of agency-side account management and deep CRM technical experience make him a calm operator with serious range. He specialises in building and implementing HubSpot systems that give businesses clean data, clear pipeline visibility, and customer journeys that actually run themselves. Specialisations: HubSpot builds, data architecture, automations. Career highlight: Shipping complex portal rebuilds end to end, from custom objects to dashboards, for fast-growing teams.
Cho brings over five years of deep HubSpot and RevOps experience across both agency and in-house roles. She specialises in CRM implementation, automation design, data migration, reporting, and building scalable systems that support sustainable revenue growth. In previous roles, Cho has led full HubSpot migrations and built structured automation frameworks that bring marketing and sales teams together around shared data and clear lifecycle processes. Originally from from Myanmar, Cho is now based in our Sydney office.
Heather has a deep background in HubSpot execution, senior stakeholder management, and strategic marketing. Her international career has taken her from Japan, to Europe and the UK, working for blue chip companies like TIME Magazine and IBM. Heather brings a commercially-focused consulting skill set that is a great asset to clients. She is exceptionally suited to facilitating strategy sessions and translating business challenges into practical HubSpot CRM solutions having worked in leadership teams and with boards. She has a proven track record of acting as the product champion for HubSpot rollouts and onboarding.
RECIPE was developed in response to seeing businesses committed to growth struggle to meet their goals. Regardless of industry, size of company, or technology, if a strategic approach to marketing, sales and service hasn't been applied, growth is throttled.
Identifying a gap in the market to equip teams with a strategic roadmap, and then empower them with the right tools, our services are designed to connect the dots between strategy and tactics.
We're here to grow your internal capabilities so your team can fly; driving growth from within.
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