RECIPE is a modern growth consultancy and coaching partner formed out of the recognition that customers have changed. This change is a crossroads presenting both a threat and an opportunity for businesses that can adapt.
Our mission is to give businesses the tools to realise their potential: to drive scalable, sustainable and profitable growth through systemised, automated and hyper-targeted sales and marketing. We do this by supporting your business to understand and develop a customer-centric model based on a time-proven recipe for growth.
Empowering your team to grow your business, not leave you reliant on, or shackled to an external growth agency.
Annie brings a strategic, relationship-led approach to customer engagement, shaped by an international career across South-East Asia and the UK, and grounded in her Tauranga roots. As RECIPE’s Head of Customer Engagement and Strategy, she focuses on recurring revenue growth, RevOps alignment, and delivery frameworks that scale. Specialisations: Communications, PR, customer engagement strategy, recurring revenue services. Career highlight: Building a multi-million dollar revenue stream for a private tertiary education institute at 25, and leading a team that won Best Exporter to India three years running.
Soazik hails from Switzerland - another small country with driven, plucky natives that follow their own path. Specialisations: strategy, sales enablement, lead generation, CRM development, customer retention Industry experience: B2B services, education, real estate, manufacturing, technology. Experience: EROAD, REINZ, Office Products Depot (OPD) and Procter & Gamble
Marie brings a steady, people-first approach backed by years in media, tourism, and customer success, with Auckland always as her base camp between adventures. A Solutions Architect, she guides clients through multi-hub implementation & integration rollouts with clarity & care, from discovery to configuration. Specialisations: Sales Hub, Service Hub, discovery and design facilitation, implementation support. Career highlight: Leading complex CRM transitions that lift operational efficiency and set teams up for long-term growth.
Dinithi brings a thoughtful mix of HubSpot technical expertise and global perspective, joining us from Sri Lanka before making NZ home. She specialises in helping businesses get their portals working properly, from clean migrations to smart integrations and CMS builds that support real growth. Specialisations: HubSpot CRM migrations, integrations, CMS development. Career highlight: Supporting B2B tech and retail brands through complex HubSpot projects with agency teams, turning messy systems into usable, scalable platforms.
Juin’s blend of agency-side account management and deep CRM technical experience make him a calm operator with serious range. He specialises in building and implementing HubSpot systems that give businesses clean data, clear pipeline visibility, and customer journeys that actually run themselves. Specialisations: HubSpot builds, data architecture, automations. Career highlight: Shipping complex portal rebuilds end to end, from custom objects to dashboards, for fast-growing teams.
RECIPE was developed in response to seeing businesses committed to growth struggle to meet their goals. Regardless of industry, size of company, or technology, if a strategic approach to marketing, sales and service hasn't been applied, growth is throttled.
Identifying a gap in the market to equip teams with a strategic roadmap, and then empower them with the right tools, our services are designed to connect the dots between strategy and tactics.
We're here to grow your internal capabilities so your team can fly; driving growth from within.
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