COMPETENZ

THE BRIEF
• Generate apprentice leads for Competenz by leveraging the Got a Trade nationwide campaign focusing on 7 out 37 potential industries.
• Raise awareness of Competenz industries.
• Need to define a learner journey to link apprentices with employers

OUTCOME
• 1500 leads generated across 9 weeks. That’s over 100x more than most other Industry Training Organisations (ITOs) during the same period.
• Lead nurture journey and campaigns implemented to support Sales Funnel.
• Over 10,000 sessions on the landing page
• Over 3 million impressions
• Email open rate at 63% and click through rate of 20%