Our Approach – Recipe Marketing

Our approach.

In a digital age, where your customers are:

Less patient
More skeptical
Have more choice than ever before.

To adapt and respond to customers' changing expectations, marketing, sales and services need to work collaboratively and transition from the ‘old ways’ of interruptive sales and marketing to permission-based... highly meaningful engagements that spur action and delight customers.

We equip and empower businesses with the strategy, CRM, platforms and tools of lead generation, lead nurturing and customer retention to reach their potential. We do this by blending consultancy with coaching to create enduring change and business transformation.

Discover how to make your business essential to your customers, generate a constant flow of high-quality leads and become more profitable. Find yourself asking:

- How do I get more customers?
- How do I get my customers to buy more often?
- How do I make my business more profitable?
- How can I build sales ‘off-season’ of ‘off-peak’ to create a stream of consistent work?

We'll help you set the systems and processes for your business to have a highly-functioning sales funnel. Now that’s a recipe for growth.

OUR PRINCIPLES

Doing the right thing for your business, even when it’s hard; we don’t rely on reactive short term ‘quick fixes’. Data-driven and results focused, the right thing is in the best interest of your business achieving its goals, and we’ll have the hard conversations to support the right decision.
Sometimes, it won’t be the right fit. We commit to telling you when we’re not the right partner for your project and we’ll link you to other partners we think will be right for your business.
Doing what we say we’ll do, we want to have a great time doing it with you.

ATTRACT

Excite interest, curiosity and a desire to learn more.

CAPTURE

Direct visitors to owned digital assets. Obtain contact details of potential leads.

NURTURE

Build a relationship with leads by educating, informing and building trust.

CONVERT

Turn leads into paying customers that generate revenue.

DELIGHT

Automated campaign to increase customer retention and repeat business.

WHAT’S A SALES FUNNEL

If you’re wondering what a sales funnel is, simply imagine a real-world funnel. Some substance is poured in at the top of that funnel, which then filters down towards one finite destination. In business, something similar occurs. At the top, lots of visitors arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will reemerge out from the other end.

By using a proven step-by-step funnel, your business will achieve scalable, predictable and sustainable growth.

I would highly recommend this team to any businesses that want to drive growth. RECIPE took us and our business on a journey that's resulted in a structured, measurable and effective lead generation programme, using Hubspot. They worked with us to embed the Inbound Methodology into our business practices, and develop a funnel that takes our customers on a journey from 'attract' to 'delight'. Results have exceeded expectations. We now understand how far behind we were with our marketing strategy. The game has changed and Recipe have shown us how to stay ahead of the pack. Annie and Soazik are outcome-focused, clearly driven by results, and a pleasure to work with.

Grant Pickup, Director, Food Control Plans NZ

Recipe Marketing has helped my Canadian-based consulting and software companies develop and implement modern digital marketing strategies and tools to cost effectively market our services and products in new areas. Our consulting and software products are aimed at medium to large companies in the oil and gas, energy, mining and utility sectors. We provide solutions to high risk companies struggling with safety, environmental, regulatory compliance and risk management challenges.Recipe Marketing supported the development of our targeted marketing strategy and implementation of tactical tasks and tools (including a new CRM, Google Adwords campaigns, strategy for Facebook and Linkedin, etc) that have enabled us to increase our reach to new customers and educate them on our services and products using these tools and automation. This has allowed me to keep my marketing budget and allocated resources under control while we prove out new markets in the United States, and industries outside of our traditional areas of expertise.

Alex Eddington, Director, SPAN Consulting

If you always do what you've always done, you'll always get what you always got.

Albert Einstein

Growth springs from better recipes. Not just from more cooking.